How My Client 4X’d Her Consults Without Posting More

Posting More Is NOT the Answer

One of my clients—a service provider for moms—was posting every day but struggling to fill her 1:1 sessions.

For four months, she was stuck in this cycle:
❌ Showing up daily on Instagram
❌ Posting perfectly curated Canva slides
❌ Trying every “best practice” from the gurus

And still? Barely hitting her minimum goal.

Then, we made three simple shifts to her content strategy. Within 30 days? She 4X’d her consults.

The 3 Content Shifts That Changed Everything

1. No More Perfect Canva Slides—Show, Don’t Just Tell

Her IG stories were like a PowerPoint presentation—facts, but no feeling. Her audience tuned out.

Instead, we:
✔️ Showed behind-the-scenes of her sessions instead of just listing what they included.
✔️ Used her DMs as content—answering real questions instead of making more slides.
✔️ Shared messy, real client wins instead of polished, generic testimonials.

2. The Bandwagon Effect—People Trust People

Moms trust other moms. Instead of trying to convince one person at a time, we:
✔️ Shared real client screenshots (unedited, typos and all)
✔️ Used “you’re not alone” messaging instead of “book now” sales tactics
✔️ Let social proof drive the conversation

Result? More DMs. More consults. More conversions.

3. Remember Who Your Audience Actually Is

Her audience? Moms. They don’t have five minutes to read a sales pitch. They need fast, clear, relatable content.

We:
✔️ Stopped using corporate jargon.
✔️ Used real-life, mom-specific struggles in her messaging.
✔️ Made every post feel like a conversation, not a pitch.

Your Next Step

Take your last sales post and rewrite it like you're talking to one person in your DMs. Make it obvious why they need your offer.

Want more details? Listen to Episode 3 of Ignition: