Why Traditional Content Batching Is Keeping You Stuck
And what to do instead…
You’ve been told batching is the holy grail of content creation.
Block off a day, create a month’s worth of posts, and boom—stress-free content, right?
Except… if that were true, you wouldn’t still be dreading content creation.
The reality? Traditional batching relies on perfect conditions, kills your flexibility, and ironically leads to more burnout.
My clients and I have officially broken up with batching—and today, I’m walking you through why it hasn’t been working for you either (and what to do instead).
Why Traditional Batching Fails You
1. It Relies on “Perfect” Conditions
Batching assumes you’ll always have uninterrupted time to create.
But what happens when life happens? When you don’t feel creative on batch day? When client work takes over?
You fall behind. And once you do, it feels impossible to catch up.
2. It Leads to Stale, Outdated Content
Your content isn’t just a to-do list—it’s a conversation with your audience.
Their struggles evolve, their needs shift, and industry trends change. But when you batch a month ahead, you lock yourself into a message that might not even be relevant anymore.
This is why so many business owners batch content… and then never post it. It already feels old before it even goes live.
3. It Creates a Cycle of Avoidance
You batch a month’s worth of content. You feel set. So… you stop thinking about content altogether.
Then the batch runs out. And suddenly, you’re scrambling again.
Instead of making content easier, batching actually keeps you stuck in a burnout-recovery cycle—one where you’re either ALL IN or completely ghosting your audience.
So, What Should You Do Instead?
I’m not saying to wake up every morning and create content from scratch (that’s chaos).
What I’m saying is this: Instead of blocking out massive batch days, build a sustainable, flexible content system that works for YOU.
Here’s how:
1. Set Aside Just 5-10 Minutes a Day for Content Creation
Instead of waiting for the “perfect” batch day, create a little every day.
✨ Capture ideas in real time.
✨ Record a quick talk-to-camera video when you’re feeling inspired.
✨ Repurpose content instead of starting from scratch.
This keeps you in a creative rhythm—without the pressure of a massive batch session.
2. Work from a Strong Messaging Foundation
If you feel like you have to start from scratch every time you create content… you have a messaging problem, not a batching problem.
When you deeply understand your audience (what they struggle with, what they’ve already tried, what they’re actually looking for), you never run out of content ideas.
3. Focus on Content That Converts, Not Just Content That Exists
Most batching strategies prioritize churning out as many posts as possible.
But what’s the point of creating 30 posts if none of them actually attract clients?
Instead of focusing on quantity, focus on:
✅ Content that positions you as the expert
✅ Content that speaks directly to your dreamy AF client
✅ Content that leads to sales, not just likes
Final Thoughts: Your Content Strategy Should Fit YOUR Life
If traditional batching worked, you wouldn’t still be dreading content.
Instead of forcing yourself into a system that doesn’t serve you, try:
✔ Small, consistent action over huge, overwhelming batch days
✔ A content strategy that supports your business (not one that takes over your life)
✔ Creating when you’re inspired, instead of only when the calendar tells you to
Because at the end of the day? Content isn’t the last-minute thing you do—it’s the thing that actually makes selling easier.
