The Content Mistakes Keeping You Stuck in the 3-Like Club
We’ve all been there. You post what you think is a banger of a reel or carousel, but the engagement? Crickets. Your mom, your bestie, and one random bot from Uzbekistan leave a like, and that’s it. Welcome to the 3-Like Club.
But let’s be real: if this is happening regularly, it’s not because your content is “bad.” It’s because you’re making one (or all) of these rookie mistakes.
1. You’re Posting Just to Post
You’ve heard it a thousand times: “Consistency is key!” But here’s the thing - if you’re consistently posting content that doesn’t resonate with your audience, all you’re doing is consistently wasting your time.
What you’re doing: Checking off the “post to feed” box.
What you should be doing: Asking yourself, “What does my dream client need to see right now?”
Hint: It’s not another “3 reasons why you need a social media manager” post.
2. You’re Talking About What You Do, Not Why They Need You
You’re out here listing features like you’re a menu at Cheesecake Factory:
“I create engaging captions.”
“I manage your DMs.”
“I schedule posts.”
Cool, but… what’s in it for them? Your audience doesn’t care about your processes - they care about the result they’re going to get.
What you’re doing: Selling your services.
What you should be doing: Selling the transformation.
Instead of: “I help with social media management.”
Try: “I help you stay consistent on socials without being glued to your phone.”
3. You’re Over-Relying on Trends
Let me guess: you’ve spent hours scrolling for trending audio and viral hooks, thinking, “This will be the one that blows up my account!”
But here’s the problem - trends are fleeting, and your business isn’t. Relying on them alone won’t build trust, authority, or long-term clients.
What you’re doing: Chasing virality.
What you should be doing: Creating timeless content that connects.
You want your audience to say, “This is exactly what I needed today,” not just “Haha, funny reel!”
4. You’re Speaking to Everyone (Which Means You’re Speaking to No One)
When you try to appeal to everyone, your message gets lost in the noise. If your content isn’t speaking directly to your dreamy AF clients, it’s not speaking to anyone at all.
What you’re doing: Writing vague captions and generic posts.
What you should be doing: Writing as if you’re talking to one person—your dream client.
Ask yourself: What are they struggling with today? What do they need to hear from me right now?
5. You’re Not Leading with Value
And no, I don’t mean “value” like “Here’s a list of tools I love!” I mean showing your audience that you understand them, their struggles, and how you can help them solve those struggles.
Value isn’t just teaching - it’s connection. It’s making your audience feel seen, heard, and understood.
What you’re doing: Sharing surface-level tips.
What you should be doing: Diving deeper into the why behind your audience’s struggles - and how you can help.
So, How Do You Leave the 3-Like Club Behind?
It’s not about posting more. It’s about posting better.
✔️ Content that connects with your dream clients.
✔️ Messaging that shows why they need you.
✔️ A strategy that’s built for you, not just what’s trending.
When you focus on this, your content starts doing the heavy lifting for you—bringing the right clients to your page, straight to your DMs, and ultimately, into your offers.
Ready to leave the 3-like club and start creating content that makes your dreamy AF client say “Oh, sh*t, she’s in my head!”
Ignition is now open.
