Are You Stuck Reverse Engineering That Coach’s Content?
Why Copying That Coach’s Content Strategy Isn’t Working for You
I see you. You’ve got that one coach you low-key stalk, constantly reverse-engineering her captions, hooks, and carousels like you’re Sherlock Holmes. You’ve downloaded her freebies, studied her content pillars, and probably whispered, “If I just do what she does, I’ll get the same results.”
But let me hit you with a truth bomb: What works for her isn’t working for you - and it’s not because you’re bad at content.
Here’s What You’re Missing: Context
That coach? The one with the glossy feed and the booked-out waitlist? She’s not showing you the full story. What you see is the tip of the iceberg, but underneath is a machine:
👉 A team helping her with content creation, email marketing, and lead generation.
👉 An audience that’s 10x the size of yours, so she can afford to play the numbers game.
👉 Years of trial, error, and refining her messaging (spoiler: she didn’t nail it overnight).
You’re over here trying to copy her content strategy, but you’re missing the strategy part.
The Problem with Reverse Engineering Someone Else’s Content
When you copy someone else’s approach, you’re ignoring the one thing that makes content convert: Your unique voice, offer, and audience.
Here’s why that’s a problem:
Your audience isn’t her audience. What resonates with her followers might not even land with yours.
You’re speaking to the wrong people. That coach is speaking to her dreamy AF clients, but are you speaking to yours?
You’re putting yourself in a box. Trying to fit your business into her content style is like trying to wear someone else’s jeans—they’re not made for you, and it shows.
What You Should Be Doing Instead
If you’re ready to stop treating your content like a copy-paste experiment and start creating something that actually works for you, here’s where to start:
1. Get Crystal Clear on Your Audience
Who are you actually trying to talk to? What do they need to hear to trust you? And no, “other business owners” isn’t specific enough. Think about their pain points, goals, and how your offer fits into their lives.
2. Speak to Their Transformation
Your dreamy AF clients don’t care about the features of your offer—they care about the results. Instead of saying, “I help with social media management,” try: “I help you show up consistently on socials without being glued to your phone.”
3. Play to Your Strengths
You don’t need to be a dancing-on-reels person if that’s not your vibe. Whether you’re great at writing, storytelling, or talking to the camera, lean into what feels natural to you—it’ll resonate more with your audience.
The Truth About Copying Strategies
Listen, I get it. When you’re stuck in the content struggle bus, it’s tempting to latch onto what you see working for someone else. But here’s the tea: Copying isn’t a strategy. It’s a shortcut—and not a very good one.
When you create content that’s aligned with your unique business, audience, and voice, that’s when the magic happens. You’re no longer just another account in someone’s feed. You’re the person they think of when they’re ready to solve their problem.
Looking to go all in on a content strategy that doesn’t burn you out or that seems impossible to stay consistent at? Ignition is now open - learn more here.
