All the dumb sh*t you’re doing to create content

Feb 28

You’ve Been Sold a Lie About Content Marketing

Let’s be honest - how much dumb stuff have you tried to crack the content code?

Scrolling for trending sounds and saving 50+ audios
Consuming more content than you create because you need to learn more
Writing, rewriting, and tweaking a caption 10x before posting
Engaging for “exactly 17 minutes before and after posting” to hack the algorithm

If any of these sound familiar, I see you. But here’s the truth:

👉 If you knew how to create content that actually converted, it wouldn’t matter what format you used.
👉 You can go viral and still be broke.
👉 The algorithm won’t forget you if you skip a day—your audience will forget you if your content sucks.

So, What Actually Works?

Content that converts isn’t about tricks. It’s about skill.

Here’s what you need to focus on instead:

1. Start With Your Audience, Not the Algorithm

Your content should be solving a real problem for your audience, not just chasing reach.

What are your Dreamy AF clients struggling with right now?
What mistakes are they making that keep them stuck?
How can you shift their perspective so they see why they need you?

2. Stop Treating Content Like a Check-the-Box Task

If content is the last thing on your to-do list, don’t be shocked when it doesn’t drive results.

The biggest companies in the world prioritize marketing… so why not you?
If your content isn’t bringing in clients, your sales process will always feel harder than it needs to.

3. Show, Don’t Just Tell

People don’t buy because they understand your offer.
They buy because they see themselves in it.

Instead of “I help online service providers with content,” try:
✔️ “If you’re tired of posting every day and still not getting clients, here’s what to do instead.”
✔️ “This client went from zero sales to fully booked in 30 days - here’s exactly how we fixed her content.”

Your Next Step

Go to your DMs or your latest client convo. Find one question your Dreamy AF client asked and create a post answering it. That’s your next piece of content.

Want to dive deeper? Listen to Episode 1 of Ignition for the full breakdown